In previous posts, we have talked about the importance of using effective display space to distinguish your brand from your competition. Depending on your budget, you still can achieve giant results at the point of sale without offering a coupon or emphasizing your product area with in store marketing material. Bottle Neckers or Bottle Tags hung on the neck of your product’s packaging can be a great way to attract the eye’s attention.
Neckers truly speak one on one to your customer and grabs their attention. It builds brand identity and allows extra room to further promote why the consumer should chose you over every other company on the shelf. Neckers pull the customers in with their bright colors and ad copy, its hard to resist reading a bottle necker when comparing brands on the shelf. In this article I have included two excellent examples of the way neckers can be effectively in different ways, one promotional and one informative.
Pompeian Olive Oil chose for their promotion an informative bottle necker that educates the consumer about the health benefits of olive oil. The bright red bottle necker pops on the shelf and creates a subtle call to action through brand education. Every olive oil on the shelf is an excellent source of Omega-3 fatty acid, but in the consumers mind, its just Pompeian Olive Oil. The necker helps build brand trust as consumers are invited to learn more about the benefits of olive oil at Pompeian’s website, building their credibility and also directing consumers to their website. Upon entering Pompeian’s website, consumers will receive more marketing messages concerning brand knowledge that empower the consumer to feel like they are making a responsible decision by choosing Pompeian Olive Oil over other olive oils. Pompeian did not have to use a sale or a special offer to draw consumers into their brand, but instead empowered the consumer through a bottle necker that is informative and educates the consumer.
Neckers truly speak one on one to your customer and grabs their attention. It builds brand identity and allows extra room to further promote why the consumer should chose you over every other company on the shelf. Neckers pull the customers in with their bright colors and ad copy, its hard to resist reading a bottle necker when comparing brands on the shelf. In this article I have included two excellent examples of the way neckers can be effectively in different ways, one promotional and one informative.
Pompeian Olive Oil chose for their promotion an informative bottle necker that educates the consumer about the health benefits of olive oil. The bright red bottle necker pops on the shelf and creates a subtle call to action through brand education. Every olive oil on the shelf is an excellent source of Omega-3 fatty acid, but in the consumers mind, its just Pompeian Olive Oil. The necker helps build brand trust as consumers are invited to learn more about the benefits of olive oil at Pompeian’s website, building their credibility and also directing consumers to their website. Upon entering Pompeian’s website, consumers will receive more marketing messages concerning brand knowledge that empower the consumer to feel like they are making a responsible decision by choosing Pompeian Olive Oil over other olive oils. Pompeian did not have to use a sale or a special offer to draw consumers into their brand, but instead empowered the consumer through a bottle necker that is informative and educates the consumer.
Besides other benefits, one of the main benefit that bottle neckers provide is that they clutch the attention of potential clients and promote the product with reasonably priced marketing tool. Bottle neckers also provide extra space of displaying all the important business info with the promotional message.
a bottle sold on a shelf needs a label that is more conspicuous. A wine sold online or in restaurants only, shelf presence is less important.
Bottle Neckers Design Company
MRL Promotions