Reasons to Use Print Catalogs

Are product catalogs out of date? Some marketers would argue that they are. They would suggest that the only catalog you should be using is an online catalog. Indian Postal Services prices for mailing catalogs are higher than ever, they say, while an online catalog printing remains low-cost and infinitely scalable. However, there are still good reasons to use a printed catalog. Here are five of them.

Your target audience is more likely to purchase from a printed catalog

While it’s true that nearly everyone is online these days, even your granny, not everyone is comfortable yet with making many of their purchases online. Different businesses target different demographics; you should consider your “perfect customer” and research their shopping habits. You might find that some audiences – particularly senior citizens and the elderly – are still more likely to make purchases through mail-order print catalogs than through online catalogs.

You print a small quantity of catalogs just for visitors to your store

 While color catalog printing on a mass scale for mail-out purposes can be extraordinarily expensive, this is certainly not the only use for a printed catalogs. Another way to use a product catalog is to print a small run and keep them on-hand for customers who come in for more information to your retail store. This will minimize your expenses while still providing professional, high-quality catalogs for customers who would like them.

You print thinner catalogs for mail-out at critical times of the year

The days of sending out large catalogs on a monthly or quarterly basis are numbered for most businesses. However, every business has a special time of the year when a mail-out catalog can boost profits. For certain retailers, it might be the holiday season. For others, it might be the start of the school year. A smaller catalog highlighting only season-specific items is an excellent way to capitalize upon seasonal business opportunities.

Your catalogs are designed specifically for one-time events

Trade shows and other one-time events are a great time to print a product catalog to attract prospective clients. For this type of catalog, highlight the products that will most appeal to the trade show audience, then direct them back to your online product catalog where they can see additional options and products. A full-color catalog that you can place in someone’s hand as they walk by your trade show booth is an effective use of your offset printing marketing dollars.

You’re using catalogs as part of your sales kit

When you send your sales force out into the field to meet with potential clients, they need to have more to offer at sales meetings than a website address. Putting full-color catalogs into the hands of your sales force is a great use of a printed catalog. During the meeting, the sales person can flip through the catalog to show the prospective customer exactly which products would be best for his or her situations. After the meeting, the customer still has the catalog in-hand to browse through as he or she makes a purchasing decision.

Remember, just because online catalogs are all the buzz in the marketing world doesn’t mean that you should rely exclusively upon your online catalog. Catalogs are still relevant to your business if you learn how to use them in an effective, meaningful way. The right catalog can still make the difference in closing a deal.

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Bottle Neckers: Promotion on the Product

In previous posts, we have talked about the importance of using effective display space to distinguish your brand from your competition. Depending on your budget, you still can achieve giant results at the point of sale without offering a coupon or emphasizing your product area with in store marketing material. Bottle Neckers or Bottle Tags hung on the neck of your product’s packaging can be a great way to attract the eye’s attention.

Neckers truly speak one on one to your customer and grabs their attention.  It builds brand identity and allows extra room to further promote why the consumer should chose you over every other company on the shelf. Neckers pull the customers in with their bright colors and ad copy, its hard to resist reading a bottle necker when comparing brands on the shelf. In this article I have included two excellent examples of the way neckers can be effectively in different ways, one promotional and one informative.

Pompeian Olive Oil chose for their promotion an informative bottle necker that educates the consumer about the health benefits of olive oil. The bright red bottle necker pops on the shelf and creates a subtle call to action through brand education. Every olive oil on the shelf is an excellent source of Omega-3 fatty acid, but in the consumers mind, its just Pompeian Olive Oil. The necker helps build brand trust as consumers are invited to learn more about the benefits of olive oil at Pompeian’s website, building their credibility and also directing consumers to their website. Upon entering Pompeian’s website, consumers will receive more marketing messages concerning brand knowledge that empower the consumer to feel like they are making a responsible decision by choosing Pompeian Olive Oil over other olive oils. Pompeian did not have to use a sale or a special offer to draw consumers into their brand, but instead empowered the consumer through a bottle necker that is informative and educates the consumer.

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Print Personalized Calendar Online in India

Calendars are a fantastic way to market your business, company or brand all year round!

A custom printed calendar is something anyone can use and enjoy, which makes it a great promotional item. If designed well, your calendar will be something your customers actually want to take home and use, which is invaluable when it comes to organic marketing results.

For example, if you run an auto shop you could print a custom calendar with beautiful, full color photos of classic cars; each month your customers would be pleased to see another beauty! A good impression goes a long way towards creating lasting customer relationships.

At India online printing company have a wide variety of calendar sizes and designs available at the best prices in town!

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How to Choose a CD Printing Company

Compact discs are the industry standard for storing high volumes of audio information. Since CDs can cover large amounts of information, which are perfect carriers of messages, including music. Many companies have discovered this huge market for CD and CD are in the copy and reproduction. When the required amount is very low, customers prefer to use 'home' copy. However, when the number of units required crosses a threshold level, it makes sense to duplicate CDs using the professional services of an enterprise replication.

Whether you are copying your CDs 'at home' or the use of professional services, an important aspect is the packaging of your CD through CD screen prints. His CDs are an effective marketing tool for your business. Thus, professional print quality CD that reflects your brand. These are basically ensuring reliability and superior service in the psyche of his client. Therefore, you need to make use of a CD printing company that can print in full color.

Most companies offer various printer inkjet CD printing, including CD, Litho and Screen printing. The number of days required varies depending on the printing service you choose. Lithographic printing is the most sought after giving full color offset printed CDs. These images are the result of full color CMYK printing. So give the finished product complete color control that helps in minute detail and control color well. Excellent results are higher resolution lithographic printing features. These days, the lithographic printing is available for all sizes.

Screen printing is another technology used in printing CD. Screen printed CDs have a professional finish and shiny and attractive. This is the technology that most often appears in the commercial CDs you buy in stores. Most companies allow the CD printed in full CMYK colors.

Full color digital printing is essential if you need high-quality prints in full color. Digital CD printing is a service offered by CD duplication companies of many who have the expertise to provide your CD covers a brilliant photo quality.

CD Printing is an important part of your brand identity. Print professional-quality labels directly onto CDs and DVDs is a smart business decision, as it helps to make their CDs and DVDs in a sleek professional attire. In a style conscious society, people want to look pretty labels. This leads customers to believe that you have a large budget and unlimited resources. By creating CDs with smart tags that can beat more than half of its competition, hands down!

That's why it is important for your business that you choose to work with a professional who understands the importance of appearance and try their best to give you the quality you are after. To do this, you must choose a company directly involved in the process of replication and printing, rather than a company that only serves as a link between the user and the manufacturer. Hands on experience will help the company will give you the necessary guidance and input experience that will help you develop your brand effectively.

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Printing Tips To Create The Best Booklet

Companies uses booklets for different reasons and this has made the demand of booklet printing to increase daily. The booklets can also be used in writing descriptions of program, manuals for training, brochures and used to keep important information of a company. Anyone who intends on using booklets as a marketing tool should first look for the best printing service, this is to make sure that the booklet you will get will be able to attract customers.

Provide Relevant Information

The information that you will include in your booklet should be relevant to your readers. Booklet printing should include the use of titles and subtitles that will direct your customers. The title and subtitles should say what is in the booklet, this is to avoid your people from guessing what they will get in your booklet. You should also include a short summary and a table of contents in your booklet.

Use Popular Booklet Printing Company

There are several popular booklet printing companies that you can use to print your booklets because they have the best templates used for printing booklets. If you are in hurry, then you need to use these templates. You will also save a lot of money which you might have used to hire someone to create new layouts for your booklet. These companies are the best, so use their templates and you will still get the best booklet.

Use Simple Language

The main aim of your booklet is provide specific information about your products and services, you need to keep this in mind when you are doing booklet printing of your products. You need to avoid complicated and flowery language because the people who will be reading your booklets does not know about your products. The language should be simple and easy to understand. You also need to be specific and do not include too much information that will only miss lead people.

Create A Simple Booklet

Your booklet should not be complicated or complex to use. When doing your printing make sure that the booklet you will get is simple and it will used easily by your readers. Those that are hard to use never get any attention because the reader will get tired and frustrated when looking for information in the booklet. The attention span for most people is very short, therefore they will not be able to grab anything in your printing if it is complicated.

Therefore, you need to use the methods mentioned above when doing booklet printing for your business. You will save time, money and still you will get the best looking booklet to promote your products or services. Your business or company will not prosper fast if your booklet printing was not done correctly.

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The Essence of Commercial Label Printing

Labels have become a very important piece of life today. There is a great need for good labels for consumers to understand the contents of the container; be it a jar, bottle, box, sealed plastics and envelopes. There is a wide variety of containers, which can be used to pack many items depending on the item size; it can be granules, powder, pills, liquid, semi-fluids or solids.

Commercial items
All businesses that have some products or goods for sale would need to have some labels on the front or outside of the packaging boxes. These commercial items must be properly identified through the right labels for an easier identification when it comes to storage, transit or authority checks. Hence, it is necessary to have the appropriate commercial label printing on every product or goods that is to be marketed regardless of its size, brand or quantity. It is also part of the local and international authorities' requirements to have packages labeled properly for security and identification purposes. These include beauty products, clothing, bottled contents, health care products and even price tags. The labels on these commercial products must be clear without smudges that might prevent proper identification. Hence, the appropriate label printing solutions should be employed to meet the stringent requirements of the local and international authorities. There would be custom checks at immigration points when these products are exported or shipped in and out of any country.

Types of printing methods
As such, there are various types of label printing methods that can be employed by a company sporting a certain type of product or goods to be sold. These methods include flexographic printing, web offset, Eco-friendly print and lithographic solutions. There is a myriad of experienced and reliable label printers in the industry that perform thousands of label printing for different products to be sold or promoted in the market. Customized labels are prevalent in the market today with a host of items to be sold in stores or over the Internet.

Each product in the market would be printed by one of the available printing methods to promote that product. Some labels are printed directly on the container itself such as jars, bottles and boxes while others are printed on papers or some other media which would be pasted onto the package. The cost of commercial label printing is lowered with a very high bulk order.

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Door Hanger Printing is Useful in a Marketing Campaign

Door hanger printing is an effective component of marketing campaign. It is well suited to a personal business like a homely eating joint. If you look around, you will find that a few restaurants are promoting their joint through door hangers in competent manner and are getting good response. This idea is well suited for small enterprises and helps to improve their businesses. The focus is on the message that you give in the door hangers. This is the way to impress customers and it requires expertise of some class. The script has to be professionally written to highlight significant features of the business so that customers find it appropriate to the subject. The message should be clear enough to enhance the confidence of customers to try the product or a service.

As a store owner, you must give due consideration to the creation of a door hanger. The vital thing is the message in it, which is the key of achievement. Messages that you convey should be to the point, clear and genuine. Door hangers are most economic to produce and bring direct customers for the business. You have to make arrangement to hang them by moving around your locality. It is not thrown away like the ordinary pamphlet, which we are given in stores. People read door hangers normally and come to know a product or a service. It is therefore compulsory to produce door hangers attractive and significant to draw attention of the people.

That is why this is regarded as an efficient marketing tool. The door hanger is often targeted to impress a certain section of people or a community who share common interest being in the same locality. The local promotion is increased by using door hangers. Local sales are backbones of any business organization and improving local relation strengthens it.

A properly managed door hanger marketing plan is able to reap rich fruits for your sales income in a very limited time. The effective message communication is done nearly cent percent in the door hanger printing and retail store owners profit from this simple tool of marketing. Through this article, we try to provide valuable information about door hanger printing and its effectiveness.

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